Vision humaine, vitesse de l'IA
An agency leader I respect just wrote on this topic, and I wanted to give my take. I, too, have watched other agencies either reject AI entirely or let it replace their creative thinking. The winning approach creates the right synergy: Human Vision, AI Velocity.
Here's what this looks like in practice:
Human Vision sets the direction. Your team's strategic thinking, brand intuition, and creative methodology—that's your competitive moat. The way you approach a brand challenge, structure your creative process, or frame a client's problem? That's irreplaceable human intelligence built from years of experience, cultural understanding, and creative instinct. Your vision defines what great looks like.
AI Velocity gets you there faster. Once your vision is clear, AI can help you execute at unprecedented speed. Need 50 headline variations for testing? AI can generate them within your established brand voice. Want to rapidly prototype visual concepts? AI can help you iterate at speed. Need to analyze campaign performance across multiple dimensions? AI can surface insights in minutes, not days.
The magic happens in the combination. Your creative director's vision guides the AI's output. Your account strategist's framework shapes how AI analyzes data. Your designer's aesthetic judgment curates what AI generates at velocity.
What this isn't: Replacing vision with automation. What this is: Amplifying creative intelligence with computational speed.
The agencies winning right now aren't the ones going all-in on AI or completely avoiding it. They're the ones who recognize that Human Vision is their secret sauce, and AI Velocity is the tool that helps them deliver that vision faster, more efficiently, and at greater scale.
Think of it this way: Your vision determines the destination. AI velocity determines how quickly you get there—and how many routes you can explore along the way.
The future isn't human vs. AI in creative work—it's human vision directing AI velocity. And that combination is already changing what's possible for agencies willing to embrace both sides of the equation.
