Permission to Plan for Multiple Futures

Written By The Visual Brand

We often get so focused on our ideal outcome that we forget to prepare for the unexpected. But here's the thing: giving yourself permission to plan for different scenarios isn't pessimistic—it's strategic.

Maybe your startup takes off faster than expected. Maybe it takes longer. Maybe that job interview leads to an offer, or maybe it opens a door you hadn't considered. Maybe your relationship deepens, or maybe you both grow in different directions.

Each possibility deserves some mental real estate. Not endless worry, but thoughtful preparation. Having a Plan B (and C) doesn't weaken your commitment to Plan A—it strengthens your ability to navigate whatever actually unfolds.

The future rarely arrives exactly as we envision it. But when we've considered multiple paths, we're ready to pivot with grace instead of scrambling to catch up.

Your dreams matter. And so does your resilience.

The Visual Brand

The Visual Brand (TVB) is a Metro New York based brand innovation studio, the second generation of a successful NYC based studio founded by branding veteran Randy Herbertson. TVB works with leading and emerging local, national and international brands and companies in well-established practice areas including insight development and brand and messaging foundation, and full service design from packaging, motion design, industrial and environmental design to print, video/tv and digital. Grown in the digital era, TVB leverages and builds on leading edge technology across its practice areas. TVB has a multinational presence and native bi-lingual capabilities with a close partnership in Latin America.

https://thevisualbrand.com
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