Know Your People. Know Yourself.

There's a reason some management frameworks feel like they're reinventing the wheel. Every few years, a new concept arrives with a fresh name and a compelling TED Talk — grit, EQ, resilience, psychological safety — and leaders scramble to incorporate it into their vocabulary. But here's the thing: most of these ideas aren't new. They're just the same wine in different bottles.

Decades of personality research have converged on something remarkably consistent. There are five fundamental traits that capture the full landscape of human personality: emotional stability, extraversion, agreeableness, openness to experience, and conscientiousness. That's it. Everything else, empathy, grit, authoritarian tendencies, overconfidence, is either a combination of these five or simply one of them wearing a new label.

Understanding this changes how we lead.

When someone on our team consistently misses deadlines, we're probably looking at low conscientiousness, not laziness, not attitude. When a team member seems cold or difficult to collaborate with, low agreeableness or low extraversion may be the more honest explanation than "bad culture fit." When someone freezes under pressure, emotional stability (or the lack of it) is likely the real story. Seeing people through this lens doesn't reduce them. It respects them. It replaces vague frustration with useful clarity.

The practical shift is this: instead of trying to fix a behavior, we try to understand the trait underneath it. High conscientiousness people need autonomy and clear standards. High openness people need creative space or they'll disengage. Low emotional stability doesn't mean someone is weak. It means they need more structure, clearer feedback, and less ambiguity to perform at their best.

The same honest lens applies to ourselves. Where are we genuinely high? Where are we genuinely low? Not where we wish we were, where we actually are. A self-aware leader doesn't pretend to be high in agreeableness if they're wired to be direct and challenging. They build around it. They hire for balance. They communicate in ways that compensate for their natural blind spots.

Moving forward isn't about becoming someone we're not. It's about understanding who we actually are, and who the people around us actually are, with enough clarity to build something real together.

That's not a new framework. That's just finally seeing clearly.

La marque visuelle

The Visual Brand (TVB) est un studio d'innovation de marque basé dans la région métropolitaine de New York, deuxième génération d'un studio new-yorkais à succès fondé par Randy Herbertson, vétéran du branding. TVB travaille avec des marques et des entreprises locales, nationales et internationales de premier plan et émergentes dans des domaines d'activité bien établis, notamment le développement d'idées et la création de marques et de messages, ainsi que la conception de services complets, allant du packaging, du motion design, du design industriel et environnemental à l'impression, la vidéo/télévision et le numérique. Ayant grandi à l'ère numérique, TVB exploite et s'appuie sur des technologies de pointe dans tous ses domaines d'activité. TVB est présent à l'international et dispose de compétences bilingues natives, avec un partenariat étroit en Amérique latine.

https://thevisualbrand.com
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